The front-of-package food labels that provide an overall rating of product healthfulness were most effective in getting consumers to shop for healthy products in an online grocery, according to a randomized trial. [MEDPAGE Today]

The grocery selections of consumers exposed to "spectrum" food labels -- that used ratings from least to most healthy -- scored highest on a 100-point scale that assessed the healthfulness of foods, with a score of 60.9 compared with scores of 58.5 to 59.1 for five other types of front-of-package food labels (P<0.001), including the FDA's new proposed labeling.

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